Domain Names

There are about 112 millions domain names have been registered with a 30% increase from last year. To register domain name you need strategy, imagination and good linguistic practice. The first thing is what are the elements that make a good domain name?

1. Natural Generic Brand
2. Easy to remember
3. Clear, concise and descriptive
4. Commercially oriented
5. Visually pleasing
6. Existing type-in traffic
7. Page Rank, Backlinks etc.

Domains generate revenue from direct traffic by adding some value to a domain name by building a site with content around it. According to research 70 percent of the clients buy domain name of their brand or a supplier. ”Direct Navigation Traffic” is a web site oriented traffic driven by domain name search rather than search engines. One in a six searches is of this kind and it accounts to 3-4% of Google’s search engine revenue.

Websidestory indicated that direct navigation traffic is nearly twice productive in terms of ad conversions than search engine traffic. So it means domain names can get all the website traffic to your site with minimum cost and most amount of benefit. One way to do this is to register additional domain names and direct them to your website. The point here is to register cheap domain names that can be spelling mistakes such as you have a website called something.ca so register something.com, something.net etc. It may sound weird but often searchers type fast and inaccurately.

Another way is expired domains. The first question comes in the mind is that how can an expired domain can be of any use? It’s simple, there are about 30,000 to 40,000 domain name registration expires each day due to their domain registration lapsed. The former owner invested his money, and dedicated his time to his domain to create an incoming traffic. The reasons for abandoning such register domain can be that the owner quite due to lack of funds or even sometimes they forgot to renew the registration and may be the maintenance costing him too much, In any case one man’s loss is another man’s gain. Even though the domain names expired, that doesn’t mean that all the efforts of the previous owner went in vain. The domain names in links still exist and it also has good perception among its former audiences. This means that it still has incoming traffic.